Markops Online gives participants the exact same decisions to make. The market
forces and pressures are 100% real. The only difference is that in the
simulated world, mistakes won't cost budget or jobs.
Throughout the simulation, each team is responsible for creating and
implementing the marketing strategy of a consumer goods company. All
competitors, including the computer controlled firms, receive the same
information. Success strictly comes from the decisions made. These include:
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Product portfolio strategy
to decide which new projects proposed by R&D will be fully developed and
brought to market
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Segmentation and positioning strategies
to determine which market segments will be targeted, and how products will be
positioned
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Marketing mix strategy to set day-to-day operational marketing
decisions such as pricing, production, communication and distribution
To succeed, teams have to liaise with a number of corporate and
divisional levels, such as R&D, finance, HR, production, distribution and
market research. Every single decision - whether to launch a new brand or
improve or reduce the cost of an existing one, how much production capacity to
specify, pricing, setting advertising or promotion budgets, channel resource
allocation, market study purchases - is under the team's control. Nothing is
left to chance.
Each team's performance will be judged on profits generated, brand market
shares, total revenue and the Stock Price Index, which reflects all of the
above indicators. The ultimate goal is to maximize shareholder value. What
participants learn along the way is simply invaluable to their development.
Simple to administer and easy to integrate with any existing course, Markops
Online represents the leading edge of simulation design. Learn more about
how Markops Online works now. Then contact us
to see how we can put it to work for you.